WHO AM I?

El Amine SERHANI has 23 years of experience in e-business in the four corners of the world. He has a solid background. A state engineer, El Amine SERHANI holds a DBA (Phd of Business Administration), a Mini MBA in Digital Marketing (HEC) and a Master 2 in quality management. Since 2008, he has been President of the FNEM (National Federation of the Moroccan Digital Economy) and since 2013, President of the Board of Directors of the international cooperative Made in Morocco.

He is an international consultant to ITC, an agency jointly responsible for the UN and WTO, as well as the European Union since 2007.

He has directed and managed the creation, deployment, launch and follow-up of more than 400 events, programs and platforms of various institutions in Morocco and internationally.

As an international consultant, he has carried out official missions to more than 154 countries around the world.

El Amine SERHANI has also set up more than 400 hotel websites, 3 and 4 stars in Paris, in six languages as well as a reservation center in six languages. He also oversaw the creation, development and deployment of the Paris city portal.

Among his major achievements, we can mention the pilot project of the e-Gov project, the creation of a commercial suitcase for 9 regions of the Kingdom of Morocco (Investment Guide, Web Portal, interactive CD Rom), for the benefit of wilayas, provinces, chambers of commerce, etc., allowing to manage different services (Death Management, births and marriage…).

Among his references, the Moroccan employers. Thus, for the General Confederation of Moroccan Enterprises (CGEM), he created an ERP for managing members, memberships, etc., GED (Electronic Document Management), graphic charter, interactive cd-rom, audit and upgrading of IT equipment).

For 7 regional investment centers, he created their online portals and respective platforms for investors (followed by files, etc.).

For the benefit of 5 Regional Tourism Councils, he has produced guides, manuals, tourist maps, web portals and multimedia CD-ROMs.

He has also created newsletters for several federations and professional associations in Morocco and internationally.

He is behind the creation of an interactive terminal for the Ministry of Justice and applications and platforms for the management of events and programs in Morocco and internationally for the management of congresses and other major events.

In addition, he set up a PSP company (electronic payment service provider) and ensured its certification, certification and launch of its activity at a press conference.

That’s not all. El Amine SERHANI has set up a dashboard, a kind of application for managing the group’s press articles and an internal directory for the Akwa group and API for payment terminals at Afriquia stations.

He has also represented the National Federation of the Moroccan Digital Economy (FNEM) in more than 428 institutions, professional associations, chambers of commerce, ministries, public agencies, MarketPlace and GAFAs in more than 132 countries.

He has carried out studies, consultations and participated in the elaboration of more than 92 international development plans on behalf of the Made in Morocco International Cooperative.